What is a logo?

SABp-Web clients are allocated a dedicated Account Manager who will guide them every step of the way to designing their own unique professional logo.  The logo is a way of presenting a company name so that it is instantly recognisable and to differentiate it from competitors.  Logos should be simple, striking and suit the nature of your business.

What are the benefits of having a logo?

1.  A unique corporate image helps to differentiate your business and can be a tool for gaining competitive advantage and positioning your business in the market.

2.  A logo will help make your company more easily recognisable and communicate what your company does.

3.  Using the logo as the basis for a corporate image to present a unified image. The colour scheme can be used for decoration of premises, stationery, logos, vehicles, staff uniforms, etc.

4.  The logo can be used on all your business materials. For maximum impact and to maintain a coherent corporate identity, your logo should be reproduced on all your company materials such as business cards, signs, packaging and vehicles.

5.  Quality design and materials help to make smaller businesses more credible and professional.

The logos that are designed are each done on an individual basis. We do not use logo templates or replicate images or illustrations used by other companies or individuals.

How do I make use of the logo that is provided?

We encourage you to make use of your new logo on all of your business related materials including any:

a)  Flyers

b)  Business cards

c)  Letterheads

d)  Comp slips

e)  Signage (vehicle or shop front)

f)   Loyalty cards

g)   Gift vouchers

You can incorporate the logo into these materials yourself but it’s best to bring your CD containing the logo along to an external design agency, sign writer or printer and have them develop your materials for you.

Quality design and materials help to make smaller businesses seem larger and more professional. As a guide to what works it’s worthwhile looking at what other successful businesses use. Bear in mind that many colours in a logo will increase printing costs, a maximum of three colours is recommended.