There are three things we do effectively as a marketing company in which we believe we are unequalled by any other advertising medium 'Exposure, Impact and customer Loyalty'.

We achieve this high level of EXPOSURE through the way in which we market the promotion. The marketing exercise itself is very labor intensive, and is run in a very controlled manner. Approaching potential customers on a one to one basis.

A Map of the area relevant to the promotion is divided into segments, which is then assigned to our marketing team.

During the day they will fill in, what we term, a 'callback sheet' on which they will make a note of people that were not available when they called, and in some instances people that have requested that they call back that evening. The reason for this is to prevent them going back through the same area twice in one day, and as a result we speak to as many people as possible.

The IMPACT will come directly as a result of the sale of The Advertising Card, and also indirectly from the increased public awareness of your business created by the marketing exercise.